Upcoming events

    • 11/20/2019
    • 11:30 AM - 1:30 PM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    When I see names on a donor wall, I wonder "Why did this couple or individual or foundation choose this institution and not another?" Perhaps the answer was in the case statement, a brochure that spoke to them in ways that others didn’t; that demonstrated how closely their interests were aligned with the organization or cause. Especially for major gifts, the case statement is that singular printed piece that potential donors can study at leisure—and proudly keep. It demonstrates—through words, pictures and diagrams—the information needed for them to understand the needs of the organization and the potential impact of their dollars. The presentation does not have to be big or fancy. But it has to be well produced and truly make the case, step-by-step, so that the motivation to donate becomes an imperative. In this workshop, we will learn how to make an effective case statement — and share our ideas with each other.

    Participants can expect to learn how to:

    • Plan an effective presentation using “design thinking” methodology.
    • Write page headlines that, step-by-step, make the case for your organization.
    • Follow up each headline with short, effective text that tells the story: The importance of your organization; why you need the money now; what you will do with it; how their involvement will better the world; and how they can participate.
    • Chose the right visual to illustrate each aspect of the story.
    • Put in all together in a package that gets the donor to “yes.”
    • When and how to choose and work with a graphic designer, photographer, and/or illustrator—and what it should cost.
    • How to deliver the package.
    • How and when to follow up.

    SPEAKER:  Ellen Shapiro, Visual Language LLC

    • 12/11/2019
    • 11:30 AM - 1:30 PM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    Board members and volunteer leaders are a key asset to an organization’s fundraising efforts. They champion an organization’s mission, engage their networks, and provide generous financial support. But how can we better harness their strengths to have the greatest impact on our community?

    In this session, we will explore the role of the Board and volunteer leaders in driving fundraising activity and discuss effective strategies to engage and deploy these individuals as ambassadors of your organization. This session will also cover the value of storytelling as a fundraising tool and offer recommendations to empower leaders with the language to articulate the impact your organization has had on their life or community to inspire greater financial support.

    Participants can expect to learn:

    • The role of the Board in championing an organization’s fundraising efforts
    • Strategies to engage and empower Board members and volunteer leaders in fundraising activity
    • How to leverage storytelling as an effective fundraising strategy

    SPEAKER:  Elizabeth Abel, CCS Fundraising

    • 01/08/2020
    • 8:30 AM - 10:30 AM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    Who is your target audience and how do we engage their attention towards your organization? In this session, Donvil Collins, CEO at VeeKast will provide a detailed exercise & layout into successful strategies to build effective videos for organizations. This will be an interactive session and demonstration of how to structure a video to be as impactful as possible. Whether for fundraising, recruiting, engagement, or more; a strong video can create the big impact for your organization – in this session we’ll show you how!

    Participants can expect to learn:

    • How to Lock-In viewer attention within the first 5-10 seconds
    • What or Who should you film or interview to engage the target audience
    • How to easily create tear jerkers & emotion for your viewers
    • How to find the emotional story no matter what type of organization
    • The Importance of Storytelling vs Fact Sharing.
    • Most impactful Structures for Impactful Fundraising

    SPEAKER:  Donvil Collins, VeeKast

    • 02/12/2020
    • 11:30 AM - 1:30 PM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    Wow your Gala attendees! Bowl over your event participants! Make a splash with your event marketing with these 10 tips from marketing and event experts.  Break out of the fundraising event humdrum and avoid common missteps that lead to missed opportunities.

    With over 50 years of marketing and event experience between them, Jann Mirchandani and Chereese Jervis-Hill will share best practices on making your event stand out from the crowd. This workshop covers from pre-event publicity to day-of social media engagement to post-event follow up.

    Participants can expect to learn:

    • Tips for leveraging technology effectively for fundraising success
    • Strategy for implementing successful sponsorship packages
    • Best practices for social media engagement and building email campaigns

    SPEAKERS:  Jann Mirchandani, Westchester Marketing Cafe
    Chereese Jervis-Hill
    , Events to Remember

    • 03/04/2020
    • 7:30 AM - 9:30 AM
    • Abigail Kirsch at Tappan Hill, 81 Highland Avenue, Tarrytown
    • 04/15/2020
    • 8:30 AM - 10:30 AM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    Moderated by Marissa Madonia, Feeding Westchester

    • 05/13/2020
    • 11:30 AM - 1:30 PM
    • Sam's of Gedney Way, 52 Gedney Way, White Plains

    Engaging the ever-elusive younger generations in philanthropy has long been an area of focus for many nonprofits. How do we get their attention? How do we harness their passion and energy to support our cause? In this session, speakers will explore trends in giving, why millennials and Gen Z are important to your fundraising strategy, and tools for effectively communicating compelling messages to the next generation of philanthropists.

    Participants can expect to learn:

    • Latest trends related to giving and philanthropic engagement by millennials, Gen Z, and other younger generations
    • Why engaging younger generations is important to your overall fundraising strategy
    • Tools for effectively communicating compelling messages that inspire younger generations of philanthropists to give and be more involved in philanthropy.

    SPEAKERS:  Shannon McPhee and Carl Cervi, CCS Fundraising

    • 06/17/2020
    • 5:30 PM - 7:30 PM
    • TBD


Past events

10/16/2019 Meet the Funders Panel Discussion
09/11/2019 A Shining Arrow in your Quiver: Speaking Skills for Fundraisers
08/07/2019 Fundraising’s Messy Middle Lane
06/18/2019 Free Summer Networking Mixer
05/08/2019 Balancing Life's Issues: The Five Buckets Principle
04/10/2019 Panel Discussion: Securing Corporate Sponsorships
03/06/2019 Philanthropy Awards Breakfast
02/13/2019 I Just Called to Say I Love You: Best Practices for Donor Communications
01/09/2019 Getting Your Board to Embrace Fund Development
12/12/2018 Cultivating Donors: Major Gift Success
11/14/2018 Prospect Research: Google and Beyond
10/10/2018 "Ask the Experts" Roundtable Workshop (FREE!)
09/12/2018 Social Media – WHAT’S NEW, USEFUL, OR A WASTE OF YOUR TIME
06/21/2018 Free Summer Networking Mixer
05/09/2018 Convince Them! Get Stakeholders to Say "Count me in!"
04/11/2018 Breaking Down Barriers to Fundraising Success
03/14/2018 Philanthropy Awards Breakfast *NEW DATE*
02/14/2018 Will You Be Mine? Attracting and Retaining New Members (and Donors!)
01/10/2018 Strategic Solicitations: Matching Donor Interests with Your Needs
12/13/2017 Want That Big Gift? Get Authentic.
11/08/2017 Major Gifts: Starting Where You Are
10/17/2017 Meet the Funders Panel Discussion
09/27/2017 Making the Case for Direct Mail in the Cyber Age
06/22/2017 Free Summer Networking Mixer
05/10/2017 Drive New Business with Social Media: Guide to Successful Social Media Marketing
04/20/2017 Building In-house Communications Capacity: An Experiential Workshop
03/08/2017 Philanthropy Awards Breakfast
02/08/2017 Capital Campaigns / Beyond Feasibility – An Innovative Approach to Campaign Planning
01/11/2017 Grant Seeking: Find me the Money
12/14/2016 Using Storytelling to Help Engage Donors
11/02/2016 The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program
10/06/2016 "Ask the Experts" Roundtable Workshop
09/14/2016 Handling Those “Uncomfortable” Situations with Donors
06/01/2016 Free Summer Networking Mixer
05/11/2016 United We Succeed: The Impact of Collaboration in Fundraising

What our members are saying after attending our programs:

“I was able to get approval on increasing the frequency of an event from every two years to annually, and helped increase online giving by 12% through crowdfunding for a climate change research organization.”

“A fundraising audit prompted the creation of our first annual report…which led to three times the $$$ on our annual appeal. (And we won a design award for the report as well!)”

“I’m engaging my donors as I like to be engaged: thoughtfully, respectfully, a dash of humor, and building the relationship – and the gifts are coming!”

“I am watching our board and staff move from skepticism about being able to raise money to being engaged and empowered.”

The Association of Development Officers is a 501(c)(3) nonprofit organization.

333 Mamaroneck Ave #221
White Plains, NY 10605
(914) 281-1731

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