Prospect Research: Google and Beyond

Speaker:  Rebecca Snyder, Greenburgh Nature Center

Every development professional knows how critical it is to understand donor interests, what motivates them, and why they give to your organization. But how can you prioritize your prospects and make the most of your fundraising efforts? Through research! Prospect research can give you the information you need to transform your donor base and even open the door to major gifts. With a good research toolkit, development pros will no longer need to rely on a hunch when building gift requests. If subscription-based tools are out of the budget, there are still many ways to find out more about your prospects’ wealth and capacity. This presentation will provide an overview of prospect research tools, how to identify the good prospects for your organization, and how to work new prospects into your pipeline.

Key Takeaways:

• • Know when to use Google
  
• • Learn how to qualify information about your prospects
  
• • Where to start when researching prospects
  
• • How to identify a good prospect for your cause