ADO-SUNY PURCHASE
Certificate Program in Fundraising and Board Development
ADO partners with SUNY Purchase to offer a comprehensive fundraising and board development program. The program is intended for development officers, executive directors, board members, and fundraisers, as well as those interested in the fields of philanthropy and fundraising. The coursework covers all of the major components of a successful fundraising effort, including board development, strategic planning, annual giving, major gifts, planned giving, event coordination, grant writing, capital campaigns, volunteer program management, and more. A Certificate or Advanced Certificate in Fundraising and Board Development will be awarded to students who complete the four required courses and the two or five elective courses.
To learn more about the program, instructors and how to register, CLICK HERE.
SPRING 2012 Certificate Courses
Grant/Proposal Writing
Learn to research and write proposals that get funded. Explore relevant funding sources: corporate, foundation, and government. Construct coherent proposals by creating effective cover sheets, narratives, background pages, and both stakeholder and third-party evaluation plans. Discover the quickest and most efficient research methods. Examine the criteria that funders use to determine whether grant proposals are funded or rejected.
HCE9055.10 / $299
HCE9055.11 / $275 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: William Jeffries
Wed., 6:00–9:00 p.m.
Feb. 29–Mar. 28 (5 sessions)
Humanities Bldg., Room 2077
Fundraising Strategies and Tactics
Develop an integrated and effective development plan for an organization of your choice. Address ways to identify and approach potential donors for your organization. Understand how and when to approach corporations and foundations for gifts. Learn to access current, significant data for planning, solicitation, record-keeping, and reporting.
HCE9056.10 / $239
HCE9056.11 / $215 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Sharon Danosky
Wed., 6:00–9:00 p.m.
Apr. 11–May 2 (4 sessions)
Humanities Bldg., Room 2077
Fundraising Public Relations and Advertising (elective)
Examine activities and guidelines for strengthening relationships with the media, and learn how to turn stories into news and link materials to popular Internet search engines. Discuss the important difference between advertising and public relations and the effective use of branding.
HCE9057.10 / $149
HCE9057.11 / $125 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Sue Cole
Sat., 9:00 a.m.–2:00 p.m.
May 5 (1 session)
Humanities Bldg., Room 2073
Fundraising Research (elective)
Learn to create and/or expand your database of donors, prospects, and volunteers through research. Using a Purchase College computer lab, find out which Internet sites are the most useful. Use research to obtain background information on potential donors that can help to predict interest and giving capacity. Learn to develop strategies to cultivate the most promising relationships.
HCE9078.10 / $149
HCE9078.11 / $125 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Barbara Hammit
Sat., 9:00 a.m.–2:00 p.m.
May 12 (1 session)
Humanities Bldg., Room 2073
Other On-Campus Electives: Spring 2012
Social Media Marketing: Strategies and Tactics (counts as two electives)
Explore the realm of social media marketing and how it is revolutionizing the marketing landscape. Through case studies, discussions, and interactive exercises, learn about the history of communities and how to define and evaluate social media. Examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. Identify market leaders (Facebook, LinkedIn, Twitter) and key tools, and learn how to effectively integrate them into your marketing mix.
CBU9051.10 / $590
CBU9051.11 / $565 (Purchase College employees and alumni, and early registration discount)
Instructor: Linda Solomon
Wed., 6:309:30 p.m.
Feb. 29–Mar. 28 (5 sessions)
Library, Room 1004C
Online Electives
30-day access / $79
Offered by the Nonprofit Management Certificate Program:
Budgeting in a Nonprofit Organization
Gain an understanding of budgets and how they are used in nonprofit organizational settings. Learn the uses and functions of budgets and the relationship between strategic budgeting and tactical budgeting. Learn to recognize organization-wide budgets and different budget systems. Get an overview of advanced budgeting topics, such as capital budgets, cash flow budgets, and opportunity budgets. Learn how nonprofit organizations are using different budgeting techniques to handle operating challenges. Gain the ability to analyze a nonprofit operating budget. You will have access to this course for 30 days.
Estimated time to complete: 3–5 hrs.
How to Read a Nonprofit Financial Statement
Develop your ability to appropriately interpret the major financial accounting statements that are used by nonprofit organizations. Gain an understanding of the types of financial statements that are used by nonprofit organizations and how they differ from for-profit financial reporting. Learn the power and limitations of accounting information in assessing financial performance and decision-making. Understand the uses of financial statement analysis, or ratio analysis, for nonprofit organizations.
Estimated time to complete: 3–5 hrs.
Principles of Marketing for Nonprofit Organizations
Examine the ways nonprofit organizations use marketing to publicize their mission and to gather contributions of time and money. Learn how marketing is used to determine the needs of nonprofit clients and their donors. Understand the “3Ps” of services marketing in the nonprofit organization. Explore the role of ethics in nonprofit marketing and the process of nonprofit marketing plan. Understand how new service products are developed by nonprofits.
Estimated time to complete: 3–5 hrs.
Leadership in a Nonprofit Organization
Examine the foundations of leadership and what it takes to be a successful and effective leader in a nonprofit organization. Learn to distinguish between some of the better-known leadership theories (Fiedler’s contingency theory; path-goal theory; Vroom-Yetton-Jago theory). Understand the difference between leadership, management, and administration. Learn the seven bases for leadership and understand the impending leadership shortage in the nonprofit sector.
Estimated time to complete: 3–5 hrs.
Strategy for Nonprofit Organizations
Understand how a nonprofit’s strategy constitutes its decisions about what it will do and how it will do it. Learn the basics of strategy in a nonprofit context. Understand the strategic planning process and how different approaches may be taken by different organizations. Learn how to construct a mission statement. Learn how budgets and capital budgets interrelate with nonprofit strategic planning.
Estimated time to complete: 3–5 hrs.
For more information contact: Kelly Jackson, Director of Continuing Education, School of Liberal Studies & Continuing Education, Purchase College SUNY, at Kelly.jackson@purchase.edu.
