2011 ADO Day Conference
Philanthropy has changed. Have you?
Each year, ADO runs a full day educational conference in April. ADO Day is an educational conference designed to advance the skills and address challenges faced by fundraisers, board members, and executive directors of a variety of nonprofit organizations throughout the Hudson Valley Region. This year’s conference was held on Tuesday, April 5th at the Doubletree Hotel in Tarrytown.
2011 Keynote Speaker:
Lynne Howell Wiklander
Differentiation in the New Philanthropy World
Lynne Howell Wiklander is an Associate Vice President with ECG, Inc. She works with senior executives and teams on communication strategies,presentation training, persuasion skills, content development and personal coaching. Her clients represent private and public companies, NGO / NFP organizations and government agencies in a wide variety of industries including high tech, healthcare, investment, utilities and manufacturing. Her specialties include planning and preparation for high-stakes environments such as board meetings, shareholder meetings, new product rollouts, IPO road-shows and FDA Advisory Committee hearings.
WORKSHOPS INCLUDED:
What is News? How to Get Media Coverage
Marc Breslav, Founder/Owner, Breslav Public Relations &Marketing
An interactive workshop on obtaining media coverage led by a veteran public relations and marketing professional. This workshop takes an in-depth look at the difficult question of “what is news?” Story ideas and media pitches will be developed by the group based on real challenges faced by participants. Learn the secret to getting your story covered!
Get That Grant!
Adie Shore, Grant Writer, Shore Grant Services
Are you spinning your wheels when it comes to securing funding through grants? Learning where to look to identify potential funders and what to say in a proposal can significantly increase the likelihood of success. This workshop will teach you the do’s and don’ts of writing a proposal and enhance your chance of grant success!
Communicating and Collaborating
Marian Gryzlo, President/Founder, Think to Lead/Gryzlo Consulting
Cause marketing is developing a win/win relationship between a business and a nonprofit organization. This workshop will address how business and nonprofits can be innovative in leveraging cause marketing as a means to support their respective goals. Lean how to take some big ideas from leaders in the field and apply the concepts to your own organization.
Mapping Your Audience: Exercises for Strategic Donor Communications
Nathan Boltseridge & Megan Freed Senior Associates, Douglas Gould and Company
The core of strategic donor communications lies in identifying target audiences, and mapping tactics and messages that inform, engage and mobilize. This workshop will help development officers identify target audiences for an existing or upcoming campaign and brainstorm the various tactics to spring these audiences into action.
How to raise more money in the emerging economy: Donor centric, integrated strategies that will boost your direct-response campaigns
Joseph Ferraro, CFRE, Owner/Founder, PULSE Marketing, Development & Communications
Participants in this interactive session will take home a number of immediately implementable ideas that can directly improve their development outreach communications.
Effective relations between the Board, CEO and Development Office
Matthew G. McCrosson, Partner, O’Connor Davies Munns & Dobbins, LLP
This workshop will examine the culture and partnership needed for boards, CEOs, fundraising/development committees and staff to implement and achieve a successful, high performing philanthropic plan. Learn strategic steps for forging this important relationship to maximize all available revenue streams essential in today’s competitive environment.
“What did you say?” Becoming an Effective Listener
Barbara R. Diehl, Senior Gift Planning Officer, American Red Cross
This presentation will address the inadequacies in listening skills of many development professionals, inadequacies which often result in decreased or missed gifts from donors. It will discuss the benefits of increasing listening effectiveness, impediments to effective listening, and steps to improving active listening through role play and exercises.
Accelerating Your Major Gift Program
Eric Javier, Operational Vice President, CCS (Community Counseling Service)
Are you tired of chasing down $1,000 donors? Does your major gift program need a boost to accelerate progress? In this session, learn and share best practices for major gift cultivation strategies and explore the benefits of engaging donor circles and offering multi-year pledges.
New Powerful Ways to Build Legacy and Endowment: The “Generational” Ask
Lori M. Greif, CFRE, President, Breakthrough Philanthropy, Inc.
Broaden your outreach by uncovering the most effective means of soliciting each generation by understanding what drives their charitable interactions. Explore ways to engage each age group in the legacy building process as well as other areas of charitable giving.
PANEL DISCUSSION:
Grant Making in the New Economy: The Changing Relationship Between Grantors and Grantees
How has the role of foundations and their impact on nonprofit success changed? Since a grant maker’s success is dependent on the success of its grantees, learn what innovative actions grant makers are taking as conveners, connectors and collaborators and how their grant making strategies have changed to provide the best support to nonprofits as they work to meet increases in demand for services with fewer resources.
Moderator: Mark F. Rollins III, CEO, The Rollins Agency, Inc.
